About Us


Our Challenge

The emerging innovation culture of the Winston-Salem/Forsyth County region is thriving. Having invested heavily with public and private capital to develop the physical infrastructure and entrepreneurial pipeline, community leadership wishes to speed the creation of new businesses and jobs. The challenge we face in Winston-Salem is how to do this in a way that provides equitable opportunities for all citizens and enriches the totality of the city.

For this to happen, the emerging ecosystem must build inclusive thinking and strategies into its foundation. We must support entrepreneurs from all backgrounds and create a genuinely level playing field. This involves understanding, and then, addressing the barriers faced by different people groups. It is about unleashing the potential to create a more sustainable future for all, with no entrepreneur left behind.

Our Inspiration

HUSTLE Winston-Salem originally launched as a prototype of the Inclusive Entrepreneurship cluster, a part of the EmcArts Community Innovation Lab convened by the Kenan Institute for the Arts, the Winston-Salem Foundation, and the Arts Council of WS/FC. At the end of the lab, it was determined by cluster participants that, due to the tremendous response from the community and a continuing need, the work of Hustle Winston-Salem should and would continue. In the spirit of its roots, the organization will be created for a diverse community of entrepreneurs by a diverse entrepreneurial thought-force.


Our Team

Executive Director - Fay Horwitt

Board Members

  • Janet Carlson, Center for Creative Leadership
  • Edwin Hamlin, Entrepreneur
  • Bruce Maxwell, Bruce Maxwell Consulting
  • J. Matthew Williams, Entrepreneur
  • Allan Younger, Forsyth Technical Community College

Get Involved

Are you interested in helping US work toward a more diverse and inclusive entrepreneurial ecosystem? We are currently recruiting volunteers, interns, social media ambassadors, and mentors.

Email us and let us know how you'd like to be a part of the 'HUSTLE'!

Contact fay@hustlews.org.

Our Roots...

Visit the original website for the Inclusive Entrepreneurship Cluster and learn more about how we got here.